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What is Web 3.0 and what changes does it bring to business?

While we are understanding exactly how DeFi works, the tech world is already talking about Web 3.0 – the third wave of profound transformations that the internet will go through and many of them are already happening.

For the vast majority of people, these phases go unnoticed, as they instinctively incorporate new technologies . However, when we are inside the counter of a company, it is important to perceive and recognize the movements.

Some of them will certainly affect the way your company – whatever size or segment it is – will market products or services or raise funds for new projects .

The watchwords for the new changes are decentralization and immersion. Novelties like the metaverse can completely change the way people interact and also become environments with great marketing and business potential .

Understanding what the third wave of the internet will look like is not a simple task, but it holds a number of innovations that surprised even the most visionary (or utopian) technology specialist ten years ago.

That’s why we at BLOCKBR are going to talk about Web 3.0 and how it will impact (and is already impacting) our lives and businesses.


WEB 1.0

It is likely that you and many people in your network do not know or do not remember the 1.0 version of the Web , as it is restricted to some companies, press vehicles and teaching and research institutions. Creating websites was technically inaccessible or very expensive.

This first phase took place in the 1980s and was made official in 1991, the pages and sites were static, basically made of texts, hyperlinks and few images.

WEB 2.0

The cornerstone of version 2.0 of the Web is the interactivity of users , through the construction of sites with more accessible tools, content generation and contact networks and a series of innovations that have become ubiquitous in our lives.

  • Chat apps : from pioneer MSN to all-in-one whatsapp;
  • Social networks : from the precursor Orkut to the themes Pinterest and Instagram.

The internet becomes a collaborative, interactive and responsive environment for use on mobile devices – internet use is already greater on cell phones .

And there were many technological revolutions : the internet of things, artificial intelligence, decentralized service platforms – such as hosting and locomotion – streaming and e-commerce, among others.

It is the internet as we know it today and which is already undergoing a new transformation!


The third wave of the internet is focused on a concept that emerged in 2008 as the basis for the creation of bitcoin : decentralization.

Tech mega corporations own access to user data, can use it without regulation and without users knowing and being able to question the level of security used with them.

This current scenario and the growing number of cyberattacks call into question this power over data and stimulate the growth of blockchain technology – responsible for the creation of bitcoin and other cryptocurrencies – as a highly secure and decentralized solution.

It is the technology ecosystem capable of generating the most surprising innovations that will be in our almost futuristic daily lives:


Metaverse is a virtually immersive environment , where there is a kind of layer of reality that intertwines the virtual and real worlds.

It is a universe where people could assume 3D avatars, species of customized dolls so that their representations really participate in the virtual world. They can work, play, eat and do other chores.

The metaverse is regarded as the evolution of the internet , utilizing holograms, augmented reality , and virtual reality .

In addition to these resources, there is also the use of blockchain, cryptocurrencies and NFT (non-fungible tokens) for acquisitions and financial transactions, since the environment will have an economy of its own.

Blockchain is the perfect mechanism to govern transactions, as is already the case with asset tokenization .

This technological revolution is considered a key part of the development of Internet 3.0 , which is based on a more immersive experience for users.



Encrypted files created on the blockchain , with monetary representation, that circulate freely peer-to-peer (directly between computers) for use in payments for purchases and speculative investment, without banks and governments controlling.


Loans, payment systems, money transfers and other financial products and services, mostly not controlled by banks and finance companies, managed by smart contracts (smart contracts) with the same way of creating digital currencies .


It is the blockchain -based technological resource for creating digital assets – digital representations of goods that can be traded over the network.

Asset tokens can be goods that people and companies want to sell or use to raise funds for their projects.

In the world of tokenization , NFTs are forerunners, used to trade rare and unique collectibles and items – especially works of art .

However, tokenizing properties is already a reality, including with initiatives in Brazil.

Far from being a fad or restricted to the most avant-garde circles, tokenization is an efficient way to generate capital quickly, safely and with greater gains.

Want to know more about how to tokenize assets? See our article with 6 answers about tokenization that help you understand more!


As we said at the beginning of this article, companies need to understand where the opportunities are to add more value to their operations and gain a differential in the market.

Here are some trends that can be incorporated.


The number of companies that bet on the sale of services and products with payment in digital currencies grows daily. The good news is that there is no longer an atmosphere of distrust with this innovation.

Blockchain proves to be a completely secure environment, digital wallets improve and the exchange market ( crypto-asset brokers ) qualifies.

And most importantly, selling with payment in cryptocurrencies is growing, especially for international businesses.


Raising funds to expand your business is not a simple, quick or cheap task. Asset tokenization is proving to be a hassle-free alternative to raise capital in less time and with complete security.


Several companies around the world already use the realities in the metaverse for marketing strategies. There are several initiatives, especially in virtual gaming environments such as Roblox, where Nike created a platform – Nikeland.

3D avatars already exist for use in Teams, Microsoft’s communication app.

If, for now, the use of the metaverse as a marketing space is still small, there is no doubt that, very soon, companies of all sizes and sectors will be able to benefit from this potential space for consumption.

BLOCKBR Digital Assets is a fintech that combines technological innovation and digital knowledge to transform physical assets into digital ones, in the asset tokenization process.

The offer of tokenized physical and financial assets, both current and new, is democratic and decentralized, which makes investing safer, simpler and more efficient.

We enable, structure, issue and offer tokens on our platform and beyond. Be aware that tokens depend on feasibility and regulatory factors.

Do you want to tokenize your business or part of it? Do you have a business solution and does it make sense to issue your own token ?

Fill out our form and we will contact you.

BLOCKBR : digital assets driving results and dreams!

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